Today’s digital landscape is a dynamic, fast-paced and congested newsroom, with brands and individuals battling for airspace and journalists tasked with delivering relevant and useful content at an even faster rate. We recognise the need for brands to deliver on their business objectives and drive long-term value, but increasingly the focus is now more on authenticity, impact and transparency.  

At Meteor, we will elevate your brand positioning and recognition in the external media by creating newsworthy content that matters. Whether through news releases, proactive interview pitching, feature and byline placements, media alerts or newsjacking, it’s a laser-focused approach to authentic media relations from a team of industry experts. We combine big creative thinking with deep PR and industry knowledge to reach reporters and target media outlets in a timely and compelling way. Together, we will build your story and communicate your message with confidence to deliver high-impact coverage across earned, social and owned media.  

When planning a new communications campaign, we recognise that even with a strong product, service or spokesperson, it’s not always easy to pull out compelling messages that will drive engagement or challenge industry thinking. The very insight that sparks a campaign can often be buried in corporate messaging or may be yet to surface in marketing discussion.  

 At Meteor, we will work with you to delve into the subject matter, identify personas and messaging opportunities, challenge traditional thinking and collaborate to discover hidden stories, newsworthy opportunities and compelling propositions to drive your next PR and communications campaign. Capture attention, build an effective and measured narrative strategy and generate coverage to get your brand voice heard.  

We can also build powerful, creative, KPI-driven PR campaigns around existing marketing and business objectives to amplify activity already in market. We’ll work within your campaign parameters to position your business as an industry thought leader and bring your planned campaigns to life. 

ESG reporting and communications are front and centre of every brand’s priorities today, and rightly so. The ask of brands more than ever before is one of accountability, transparency and proactivity when it comes to conducting business for the good of people and planet. From a reputational perspective, it’s essential that we get this right.  

Sustainability is no longer optional – it’s a necessity. However, communicating the good work you do in today’s world comes with its hurdles, scrutiny (think greenwashing) and complications. It’s got to hold water, purpose and crystal-clear transparency. At Meteor, we can help you to effectively share your purpose through engaging content, targeted PR strategy and emotive digital media to engage a bespoke and increasingly discerning audience. We’ll help to not only digest and advise on the reporting regulations, but also develop a social, environmental and purpose-driven communications framework. 

Brands don’t communicate: people do. At Meteor, we are dedicated to bringing the best out of your business leaders and influential speakers. Trusted thought leaders are sought after in today’s congested media landscape, and we will focus on building individual reputation, from interview opportunities, to placed feature content, to owned content, and event speaking opportunities too.  

The traditional worldview might still hold true when it comes to earned media, but we also recognise that owned media can take the spotlight too. We work with brands to uncover that editorial mindset and offer fresh perspective on industry trends, niche product angles and useful, newsworthy content with the ability to generate inbound interest. From detailed persona and messaging analysis to expert copywriting and feature editing, we can offer a holistic, innovative approach to thought leadership for owned channel placement as well as placement in target publications.